The FUN part

has a backend.

BIG ideas are the point. Making them work is the job.

Experiential events and full-service event production for brands, venues, and hospitality partners in Nashville and beyond.

ESTABLISHED handles strategy, partnerships, production, public relations, and content, from the first introduction through the last guest leaving.

Relationships aren’t an add-on. They’re the infrastructure. We’ve spent years building trust across Nashville’s hospitality, music, wellness, nightlife, creator, and brand communities. We know who to call, where an idea belongs, which partners will elevate it, and how to get the right people in the room. That network keeps us close to what’s happening across the city and gives every project a head start.

It’s the advantage of working with someone already invested in Nashville. It’s not something you can build overnight.

SERVICES

  • Market entry, local positioning, and opportunity mapping for brands entering or growing in Nashville.

    • Market entry + launch strategy
    • Local positioning
    • Account + opportunity mapping
    • Cultural intelligence
    • Ongoing market leadership

  • We turn business goals into concepts people actually want to participate in.

    • Trend forecasting
    • Concept development
    • Creative direction
    • Experience design + guest journey
    • Brand positioning
    • Programming strategy

  • We bring the right brands, venues, talent, creators, and guests into the room, then build a partnership that works for everyone involved.

    • Brand + venue matchmaking
    • Strategic partnerships
    • Hospitality programming
    • Menu, account + product opportunities
    • Sponsor + brand integration
    • Talent + specialty collaborators

  • From first concept through on-site execution, we build the experience and the content around it.

    • Launches + brand activations
    • Pop-ups + retail experiences
    • Mobile + touring concepts
    • Full event production
    • Seasonal programming
    • Festival activations + VIP lounges
    • Live social + recap content

  • We make the right people want to show up, talk about it, and carry the story beyond the event.

    • Experiential PR
    • Media + creator events
    • Invitations + seeding
    • Earned-media activations
    • Creator partnerships
    • Storytelling campaigns

  • Product-in-hand programs designed to create trial, participation, and useful content.

    • Sampling strategy
    • Brand ambassador programs
    • On-premise + off-premise execution
    • Product introductions
    • Gifting + event integrations
    • Training + market reporting
    • Field marketing

Guest laughing inside the Chica Chida dunk tank during a Lost & Found bar takeover.

WAYS TO WORK TOGETHER

  • Ongoing Market Partnership: Nashville market leadership, relationship development, and recurring programming.

  • Client Production: A custom concept developed or produced for a brand or venue.

  • ESTABLISHED Original: A brand integrates into an existing ESTABLISHED property.

start a project.

  • Every project is different.
    Some clients hire us to develop a concept.
    Others bring us in to produce it.
    Many engage us from strategy through execution.

    We build the right team around each idea, manage the moving pieces, and consider every step of the guest experience: from the first impression to the content that lives beyond the event.

    • Spirits and RTDs

    • Food and beverage

    • Hospitality

    • Beauty

    • Arts and culture

    • Music and entertainment

    • Wellness and lifestyle

    • Internal marketing teams

    • PR and creative agencies

    We also work alongside internal marketing teams and public relations agencies, then bring together the venues, production partners, artists, creators, talent, and specialty vendors each project requires.

how & Who

START A PROJECT.

A DANGEROUS AMOUNT OF IDEAS.

FIFTEEN-PLUS YEARS OF KNOWING WHAT TO DO WITH THEM.

Lauren Robinson, founder of ESTABLISHED.

ESTABLISHED was founded by Lauren Robinson, a brand strategist, experiential producer, and natural connector with 15+ years across PR, brand strategy, content, and live experience.

She knows how to get the right people in the room, the right product behind the bar, and the entire idea over the finish line.

The ideas may be slightly unconventional. The execution is not.